3 April morning, in Beijing's National Stadium Olympic venues area where bustling, tens of thousands of people sitting in the stands, anxiously waiting for a person's appearance. Light shine, music sounded, a vigorous middle-aged man took the podium and began gushing speech, he recently mentioned the company's organizational restructuring its business model, and then talked about innovation, and her hand kept gestures.
"We is like boxers, we use our left hand to cover your head and heart, and preserve our business; but we should attack the right hand, should score the fastest growing area in which to win growth." Middle-aged man paused, eyes warmly watching the audience were, "I am confident that strong execution of strategy, we will survive the current global economic crisis, the association to bring a new level." he is again as Lenovo CEO Yang just two months.
The audience burst into prolonged applause, it has been a long time without feeling like this high up. And Lenovo's new fiscal year before the oath-taking rally different, the General Assembly for the first time allow employees to wear casual clothing to attend, rather than the previous dark mass of a dark blue suit, the middle of all of the songs that are popular song "I Have a Dream" , come back soon when Qiao Jian, vice president on the host, she not only read their English name became the "Cambridge" is just yet another comeback to take the vice president, "Forever," Wang Xiaoyan's English name baited, will The interpretation of "Little King of Hell."
Even the finale of his speech, the marshals to do is just assumed the Lenovo Group chairman Liu also soon face relaxed, he said that while the situation is very difficult now Lenovo, but that's nothing, because of the last century 80's more difficult than this Lenovo are crossing time passed. Moreover, he felt the biggest difference is the last the last of his lack confidence, but this time got the feeling heart with bottom.
More recently, Liu to the Lenovo Group, the staff sent out an e-mail, in which he said full of enthusiasm: "I firmly believe that the Yuan Qing and Rory as the core team, Lenovo's strategy of turning point has arrived, and this is After another year or so that preparation time, time to think big counterattack has come! "
In fact, the counterattack has begun. The day before the swearing-in, the famous literary association in Beijing, organized by District 798 Strategic and global consumer business, new product release, announced that it will release fiscal 2009, including desktop and notebook models, including 50 consumer computer products, comprehensive coverage of high school low-end market.
The conference is also one of the biggest highlights of the two associations Liu Jun and Chen Shaopeng close ranks with the Young Marshal's appearance. They wear the same headset, two came from the central stage, when they make the same gesture, given the same smile, they continue to rotate behind the blue planet that seems to announce the background: Lenovo will soon return of the king!
Serious invasion of the economic crisis, the mature markets in Europe and the United States the commercial PC products were hit by the situation, as senior vice president and president of Idea Products Group, Liu Jun, senior vice president and as president of emerging markets, Chen Shaopeng, the actual Lenovo will assume the attack on the "right fist" role, they will think to open up new markets and consumer PC in the field of blue ocean. They were also the highest association recently established management team, "Legend of the Executive Committee" (LEC) members.
"Chen Shaopeng, and Liu Jun, Yang's right hand man can be called. They are all working hard out by the performance, Yang has been trained, and will not have too much communication costs, Yang will unswervingly implement the set strategy, and will implement the very place. Lenovo will be a very promising future. "Lenovo has done for many years in human resources strategic planning director of China's soft power research center partner Li Guogang think.
"We want to do in three years, the first emerging markets." Chen Shaopeng said categorically. To achieve this goal, largely have to depend on him, Liu Jun, Qiao Jian, Wang Yan these "old think" and work together. They can pull out the loss of Lenovo quagmire, you go for happiness?
Early February, marshals took over as Lenovo Group chairman Liu, Yang took over as CEO, in the experience of two personnel changes, the Lenovo acquisition of IBM PC back in the pattern before. Just over a month, on March 25, Lenovo Group made a major adjustment of organizational structure, set up customer-facing mature markets and emerging markets, the two business groups, and also according to type into end products Think and Idea Integration Group, the two products.
Remarkable is that the original Chinese executives in the enterprise status was significantly increased. In the company's top management LEC (Legend of the Executive Committee), from China, Yang, Wong Wai Ming (CFO), Liu Jun and Chen Shaopeng occupy eight seats in the half. Previously, Chen Shaopeng had just been promoted to president of Asia Pacific and Russia, and now suddenly he's jurisdiction expanded to the world of 155 emerging market countries. Liu Jun's Idea products for the original purely from the consumer market, expanding coverage to the consumer and SME market. In addition, the "old think," Wang Yan was appointed as Chief Information Officer (CIO), Qiao Jian was appointed vice president of corporate strategy and planning, both reporting directly to CEO Yang.
Obviously, re-served as CEO of the Yang hopes rely on their own comrades for many years, through in emerging markets and consumer products on a last-ditch, then copy in the Chinese market, Lenovo's brilliant. Of course, whether the final wish fulfilled, but also on including his own, the "old revolutionary" can solve the problem of the "new issues."
International Graduates
Over the past four years, and Yang is like that of a university has gone on, and successfully got the degree. This training is targeted at the university master's multinational companies operating international CEO.
The successful acquisition of IBM PC, have been used in front-line combat Yang let out a CEO position, he was named chairman of the board. Even before the acquisition were not very fluent in English Yang, from the think they do not have the ability to control the global market, and in the chairman's seat, he can better observe, copy and learn international experience and knowledge of operations, while can firmly control of the company's overall situation. So, not so much that he is a chairman, not as good as he was a student CEO.
Four years later, Yang what is changed?
Perhaps an outsider would see more clearly. Broadband Capital is chairman Tian Yang friends for years, he is also an independent director of Lenovo Group, he found that Yang had a very big change took place: a few years ago Yang's English was put stumbling, out of the United States also places high social need to live for many years in the United States Tian referral friends. When the Yang to the United States more than a year, once in San Francisco, attended two elite Chinese organizations "100 people" (Committee of 100) of the round table reception, Yang suddenly let him sit in his own that table, and then they both Shi Jin lobbying 1 pair of U.S. government procurement is very great influence. To last year during the Olympic Games in Beijing, at a reception organized by the business, Yang Tian seen already be getting. Once Yang also went to him and said: Su Ning, I'll introduce you to a Korean friend, and they cast a lot of media and telecommunications.
"We meet sometimes chatted about work, what he would say where he went to inspect his work, many names my years of wandering in Europe and the United States have not heard of." Tian Yang was very surprised to have such a strong effort. After becoming CEO in 60 days time, Yang went to a British, one French, one Mexican and one Japanese, two in the running back and forth between China, also attended the 10-day Beijing CPPCC National Committee meeting. Now, he not only in daily communication in English, thinking point of view is entirely typical of a multinational CEO's thinking.
Similarly, whether or Liu Jun, Chen Shaopeng, after 4 years of temper later, have grown into multinational companies qualified executives. Footprint of their vision and already out of China, they will form associations worldwide and Hewlett-Packard, Dell, Acer strong competitors to compete, "Spartak square."
But, after all, the quick international students. In the December 8, 2004 before, almost none of the staff association has extensive international management experience; and that day, they are forced to face the cruel and relentless global competition. No way, they only paid a coach brought in from outside and several foreign players, while working to learn the international management experience.
This is like China's CBA league suddenly entered the U.S. NBA league, the kind of shock and rejection phenomenon is so strong: a large gap between the level, rules are different, even the third line from the location of the basket should be Cut out a big difference. At this time, "coach," Yang has only reduced to "trainee coach" while helping "coach" Moving along the way, while secretly studying his management experience.
After three years, they finally discovered the pain, invited the coach will command the traditional NBA team, his coaching ideas are not entirely suitable for them such a no-name team. Fortunately, after three years of "stealing teacher", "trainee coach" NBA coach has mastered the knowledge and skills required; and after numerous strokes, his players that the Chinese side has been able to use NBA rules and the real player's answer to the NBA.
In fact, as early as April 2007, the "Apprentice" more than two years Yang has some of the last straw, he closed the establishment of a consumer business unit, by themselves personally responsible. Later, as chairman of him to France, Germany and other places the months to help the local marketing team to promote consumer business. He feels the market is still so sensitive, just a few months after the pilot, Lenovo's sales in Germany and France have achieved extraordinary growth. It also strengthened his hand in a more specific business confidence, so the formation of a chairman directly responsible for Lenovo's consumer business, CEO management of commercial business, just like CO-CEO "(Co-CEO) of the strange management.
He has always been a clumsy words, and be sensitive to line managers. A subordinate is also clearly remember that before the 2008 Olympics, returned to Beijing, Yang did not see ads in the bus association immediately after the furious, ordered to be completed within a few days running. Managers like him, never from the inside I was actually willing to only do not touch a specific business chairman.
Now, back to the position of the Yang CEO duck to water. If it was not because of internal communication, he is likely to serve as CEO in the day rather than 50 days after the announcement of this major organizational restructuring. "These adjustments are in fact in my head long to be OK." The specific problems faced by enterprises, he still was so confident, "Of course, this is my 4-year study of the crystal." After adjusting the new organizational structure is more simple and effective executives reporting directly to the Yang less than 10 people, while the original reporting directly to William Amelio, there were nearly 20 people, which will help Lenovo in response to changing market environment, quick decisions immediate action.
"I think it not the same, do you have a lot of CEO's intent can be more directly arranged and passed on. Made CEO after the more qualified you are a direct pass your thoughts. Effect is not the same. From this point speaking, I will feel even more handy today. "Of course, the prerequisite condition that he must rely on a number of existing Globalization old but loyal subordinates
"Grassroots" Chen Shaopeng
Sitting on the ground in five streets in the headquarters office of Lenovo China, Chen Shaopeng are busy scheduling their travel plans. The beginning of time, just as the president of Greater China and Russia, he entered the company's eight-person Executive Committee, when they discuss whether to consider property in accordance with the market rather than by Deliweizhi to divide front-end market, he had a premonition that his will to be responsible for emerging commercial markets.
Before that, he had been to India, Malaysia and Singapore, the characteristics of emerging markets have a certain understanding. Next, he will go to Turkey, Dubai and Vienna, Austria, "In the future I have to go more places." Some time ago, he has and with the emerging markets group COO Chen Xudong, from the afternoon at 6 o'clock, has been busy until 0:00, they only do one thing, that is, the work of his calendar year to row out. "Before I heard multinational companies who want to row the calendar year, Shi Hai think exaggeration, and now his head is coming." Chen Shaopeng said.
This is no way of things, because he managed as many as 155 countries, from China, Vietnam, Russia has been to Africa, Egypt, called "the sun never sets", he must spend more time to understand the real line is of course need to follow the situation of local customers to schedule their own agenda.
"International control of the mainland market before I do not need row schedule, his mind probably know every year in May to open channels to the General Assembly, in September will be open for six months on the line sum. Just when the international calendar has to wait a month , Russia began to control the calendar lined up three months later, and now had to row a year. "
He treats 155 countries divided into three categories: A class is a key development needs of countries, including India, Russia, South Africa, United Arab Emirates, Saudi Arabia, Poland, Turkey and the ASEAN countries (Indonesia, Vietnam, Thailand, the Philippines, Malaysia State); B group of countries will be appropriate now input to maintain the healthy growth of the business; and C category countries may have decided not to do too much input, needs to develop after two to three years.
At the same time, he himself is responsible for the emerging markets division into six regions: Mainland China, Hong Kong, Macao and Taiwan, India, ASEAN, Russia and the former CIS, Middle East and Africa, each key region of the crack from the domestic to send. On April 3 in the oath-taking rally, there was a permanent manager in Russia last year's highest award, "Lenovo Award", he is originally served as the marketing director Bai Yuli notebook. It is because of his exploiting the boundary, Lenovo has made in the Russian market the explosive growth of notebook computers have entered the local market, the top five.
"I understand a word that is governing a large country such as cooking a small dish, the bigger the organization the more we should pay attention to implementation of the strategy. If the strategy does not take into account the operational, executable, and can control, then it's no strategy."
The Yang is also very early to do the support work. Or in the recently awarded the "Legend Award" winners, as well as the Idea in the global market for product development platform Fu Junhua financial support. In only three "Legend Award" winners, two are related with the emerging and consumer markets. In order to alleviate the pressure on the shoulders Chen Shaopeng, Yang also decided to belong to the scope of emerging markets in Latin America for the time being to the COO Rory Read care.
Chen Shaopeng to grass-roots origin for emerging markets business, the whole association could never be more suitable candidates had. Joined the association since 1993, Chen Shaopeng has been in charge of marketing and sales work, but the market has always been difficult to chew. Yang then decided to sales "rush" to the development of agents around the country, he is the original "18 Pine," one of a start to be sent to the economically underdeveloped southwest. Every night, he was living in a no name only a code "03" of the military guest house in the morning out of the old door, boarded the bus or train, and develop new markets at the time.
He Nongmeitaiyan, honest face, was a natural salesman, with "the polar bear's ability to sell ice cream." Lenovo dealer found that no representatives of this company a little shelf, eat and drink together with them every day, car breaks down and also help them to carts, can not help but add a feeling of closeness. It was on the strength of dealers, Chen Shaopeng within three years will be Lenovo PC sales in the Southwest to the original 100 times.
He then was sent to the Northwest market, there is also a virgin: the Xi'an year has only sold 231 Lenovo computers. This time he was also a success.
Today, Chen Shaopeng can be described as sitting within Lenovo rocket upgrade one of several high-level, performance-oriented associations in that he is working hard on their own out of honest performance. Lenovo international time the past few years, he gradually learned to do the capacity of a multinational company marketing executives.
He also clearly remember the Lenovo acquisition of IBM PC recently, he and his immediate supervisor, responsible for worldwide sales, senior vice president 鎷夌淮椹皵鐡?Kazakhstan (Ravi Marwaha) work with the scene. When he was 36 years old, while Ravi has had 36 years of work experience. Ravi is doing a global visit, he arrived from Japan in Guangzhou. As the flight delay, he rushed to the scene, Chen Shaopeng over reports of Chinese sales team has already begun. Old man rushed into the hall began to lecture, talking about the Chinese could have hit the Chinese market, some of the key points. And China in the marketing communication team members one by one, the night he and Chen Shaopeng done the second one to one exchange.
The next morning he and Guangzhou morning tea with local partners, although the need to rely on interpreters, but he is still able to quickly understand the needs of partners. After the exchange both he and Chen Shaopeng trot, only at the last minute to catch a flight to Beijing, on the plane and later followed the work of Chen Shaopeng chat.
"In fact, I have difficulties at that time was to die. He finally said, we take a breather Shao-peng, I was secretly pleased, but 10 minutes later he was awake, followed briskly chatted up."
Through this close contact, Chen Shaopeng know to become a multinational company's sales director require much effort, much stronger and more abundant energy and knowledge. Since then, he began more consciously and association staff to communicate overseas, although his English was not able to with ease. He also got a lot on Western philosophy and culture of the book to read. "You have to always remind myself that 'this is where I am', there must be multi-cultural sensitivity. Although there is a high degree of business and management commonality, but each for a specific business strategy there from many different A good leader can not just know the theory but also with a high degree of local business and associate team. "
Now, he felt the need to develop new markets, we must insist on a very successful operation in China, Lenovo's "big think" concept, to play a more active distributors and channels. "Our transaction-based business model, how management Sale In, how to build shops, these things are replicable."
Of course, he did not ignore the differences between each emerging countries. For example, his visit to Russia, it found almost no small store here, only big computer stores, large department stores will also sell the computer. To India is completely different, there could barely see the big computer stores, and these stores are in a large department store horns Gala Li.
Currently, Lenovo in the global emerging markets excluding China ranks only fifth position, market share was a miserable 3.6%; in these markets, the association not only to face the Hewlett-Packard, Dell and other global competitors, the competition, but also HCL and other regional manufacturers respond to harassment. However, these specific problems did not shake the determination of Chen Shaopeng, he proposed to do three to four years, the first goal of the global emerging markets. To this end, he led his sales team proposed the "win" concept.
In a few months, Chen Shaopeng will celebrate his 40th birthday. "At that time, I hope we feel the strategy throughout the organization is relatively clear, a preliminary to-end business processes and streamline its organizational structure, business model opened a shelf, so I am very satisfied."
"Elite" Liu Jun
Of course, Chen Shaopeng order to the situation in front of the open, absolutely inseparable from the rear of the artillery support, Liu Jun, Idea Products Group, where most of the shells will be for transportation, which is in the new fiscal year will be the first product release Joining two people on stage was the main reason.
After the completion of new product releases, Liu Jun and Yang will be, Chen Shaopeng one to the United States to participate in the new fiscal year at the local swearing. Over the next six weeks, he also experienced a terrifying "back to back" travel: He will be flying back and forth between the U.S. and China three. "Basically, there just is adapted to the time difference, we have to return here was."
The responsible departments for Liu Jun, Yang high hopes. In order to establish end-products sector's competitiveness, he will purchase the original level platform for the company to do the decomposition, respectively Peizhu Idea to Product Group, led by Liu Jun, and Fran O 'Sullivan led Think Products Group. At the same time, he also allowed Liu Jun's Idea products into the SMB market, and Think products appropriate competition.
"For Chen Shaopeng front group, my main assessment of his turnover and profit, he does not need to consider product competitiveness. As for Liu Jun, I will focus on assessing the competitiveness of his product construction, what you take product design patterns, what kind of service model, market strategy is what, Liu Jun, these are issues to be considered. "
"This is not a very new organization structure." Lenovo Li Guogang that for many years, "Lenovo ten years ago that such a structure, and was responsible for commercial products Lu Yan, Liu Jun is responsible for household products, Chen Shaopeng responsible for sales, but it was not international. "Such an approach makes the assessment more than just standing Liu Jun, director of product research and development of a stand in the entire product value chain, but the angle of Idea product problems.
Liu Jun, now look like watching high-spirited, it is difficult to imagine him in the past four years have experienced volatility in the workplace, almost became a victim of Lenovo International. Shortly after the acquisition of IBM PC, he was promoted to global chief operating officer, responsible for Lenovo's focus on the integration of global supply chain. "To say that time is really busy too busy, I have to run around in various parts of the world, coupled with the challenges of language, and even for some time I could only sleep three hours a day."
April 19, 2006, serving as chief operating officer for nearly six months later, Liu Jun, to appear in Beijing on the North West on the 6th of Lenovo Research Building, the first to present the situation of supply chain integration. "We have a weekly update of the past IBM's supply chain transformation into by-day updates. In China, we have the best supply chain industry, the next step I plan to first copy it to India, then Japan."
Unfortunately, despite every effort to Liu Jun, but still not reached an "iron fist CEO" Amelio's request, the effectiveness of the original Dell Amelio has been the best supply chain management and the only solution the world, Amelio is obviously believe themselves. August 31, 2006, Liu Jun, sadly had to leave, job from Dell's Jerry Smith (Gerry P. Smith) took over.
Liu Jun's departure is almost a landmark event. Since then, Lenovo's vice president of supply chain and SONG Guo Minglei also have left, then followed by blue-Ye, Zhang Hui, Wang Xiaoyan, which are then hundreds of battles in the "old think," But now in legitimate employment of international have bid farewell to the international association. "In the past associations of the team is very stable, and take a president and assistant to be earthshaking, now take a vice president could not hear a sound." This also allows marshals Liu quite some bitter, he tried his best to the departing executives Shoulong to " Lenovo systems "other enterprises under the store.
And Liu Jun, Lenovo's consumer business he created the Reggie, in November 2006, began his career one year of study.
In the United States, the Liu Jun has to Stanford Business School and Harvard Business School, east and west coasts of the United States experienced different cultural styles. Before that, he was completing the Tsinghua University's EMBA degree. "America's MBA program is not the same, can learn a lot of systems and theories of things, but also helped me understand different cultures and backgrounds." In the Harvard study, he found classmates from more than 30 countries, not only corporate executives, and some senior government officials. They were each divided into a group of eight, living in a small room with eight large apartment inside, the room was only put down a small desk and a bed, it also forced us to communicate to the public area.
"In the U.S. this year, a huge help to me." Look back and Liu Jun is very grateful to their experienced the frustration, his own experience of the past few years even with the "perfect" words to evaluate, "Generally speaking, the past few years is to develop a more vision, and because developing a vision, so when the idea of doing things will be more mature approach will be more mature. At the same time, cross-cultural communication and leadership skills have been greatly enhanced, and this is the most important. "
October 2007, Liu Jun, Lenovo back to replace Yang as the president of the Consumer Group, he once again became the engine of Lenovo consumer business. At this point, as in the consumer response to slow business, Lenovo has been stripped the PC top three list.
Liu Jun, a robust manner immediately put to work, and he formed an international team, will be responsible for retail business in the United States, an executive "Fudge" to his department, will only engage in traditional Japanese ThinkPad R & D Japanese laboratory called to a number of R & D personnel under its command. He also spent a lot of time in the internal culture of an international work culture. He experienced the frustration will soon be transformed into valuable experience setbacks. "Your management team has not reported to you 100%. Before, when local companies is a 100% subsidiary is to report to you the tree structure, the present association and other multinational corporations are the same, cross- regional, cross-functional and cross business later, you have to adapt to a virtualization management, and sometimes you even have to use their influence and leadership to lead the Naxiebingbu to report to you the different cultural backgrounds of foreigners, which on leadership have higher requirements. "He started to the world, with local marketing teams to understand local needs, almost twice around the earth one. Since then, he visited with his team one by one the various parts and supplier of product design, see if you can achieve more depth of cooperation.
In the consumer product development, the primary issue is to reduce time to market. In the past, IBM PC's product development system is mainly commercial customers in the face, although very strict and reliable, but is very long, does not meet the development of consumer products.
Liu Jun, the first consumer products simplify the internal development process. Former IBM PC's a lot of product development is completely serial, not a development process can not be verified before the next procurement and component preparation. Now he asked two steps in parallel. There is the association of each product needs to do after coming out of the support of more than 60 languages and test results throughout the product launch process to go through four-wave, which lasted more than two months. Now he asked the first time all the features necessary to test products and do them in English and Chinese versions, the second round of the only other language versions can be done, and thus the entire product release time to a month. Through his continuous efforts, Lenovo Idea of products shorten the development cycle than in the past 30% of the time. He is still not very satisfied with this. He hoped that with partners and the integration between upstream and downstream, this can be further reduced by 30% this cycle.
If Chen Shaopeng is representative of grass-roots enterprise leaders, then head to toe Liu Jun's body was filled with elite atmosphere. He graduated from Tsinghua University, the most famous, tall, handsome shape, love sports, in college basketball is the main force. Lenovo 1996 he designed the history of the first home computer software and hardware integration of design, "Scorpio", he completed one design from the computer to the box. In 1999 he presided over the design of China's first Internet computer "Sky", it displays using the streamlined structure, the host is up flying attitude, acted like a wave from the day the sky, but also as a compact shell. "It is very beautiful, you just look at, they will remember it forever." Liu Jun was seen proudly in front of a computer for every person who praise their own work.
Today, he still did not change their aesthetic habits. Last year, when Lenovo Group vice president and general manager of worldwide consumer notebook business unit Wei Chun took the exquisitely designed netbook report to him, he even took note of the Internet appearance of the protective film is not immediately required to do further Chun Wei improvement.
January 2008, Lenovo introduced new IdeaPad series of notebooks debut at CES in the United States, caused a sensation the audience, which U110 is the winner of "Best notebook products" and "computer / hardware in the best exhibit the" two Awards.
The Internet has lagged behind in this market, Lenovo began to send forces. August 2008, Lenovo released the Internet this product IdeaPadS9 and S10, where S10 is the world's first 10-inch netbook. Although the introduction of the time compared to Asus and Acer half a beat slower, but because of its compact design and 10-inch "big screen", S10 was favorable for the market in the mainland market is almost out of stock.
"I do not think our line behind a rival in this respect. Have something called the 'come back as more clever', when we launched the Internet this is precisely the time when the market began to heavy volume, and the most profitable, they introduced earlier is not necessarily to make money. Moreover, our Internet the world's thinnest 10-inch, color is the most attractive. "Liu Jun, as always, keep a sense of the past child arrogance, he has set himself a very challenging goals, "I hope to four years in the global PC market, consumer and small and medium enterprises to achieve the top two."
After a "perfect storm", the large ship in the new Lenovo, led by captain under Yang, seems to have returned to the correct route. Of four years of international experience tempered, Yang's mind seems to relax a lot, the afternoon of April 3, at the national stadium next to the Intercontinental Hotel North Star interview, he resumed his past that aggressive momentum. When the photographer to take pictures when he is even more exposed confident smile.
"He's relaxed a lot than before." His men were also very surprised his recent changes. No wonder, because the association has returned to his favorite play up there, and Liu Jun, Chen Shaopeng right hand man of the adjuvant, there Qiao Jian and Wang Xiaoyan strong support in the background, plus years to emerge like Xia Li , Bai Yuli, Fu Junhua, Miriam Xiaohui these more prime international manager, he led the association to fully self-confidence out of current difficulties, towards a new future.
Where is the way Lenovo
In mastering the basic capacity of internationalization, after a dramatic change in the PC industry today, the association must make changes as soon as possible.
Ji Yongqing / text
With the Yang, Chen Shaopeng, Liu Jun, Wang Yan, Qiao Jian and other "old association of people" in the new association to assume a more important role in today's Lenovo seems to be back before the IBM PC acquisition of the state. So the outside world has an extreme view, which in fact means that the failure of Lenovo International.
Confusion and doubt not only from Lenovo outside, before the oath-taking rally in the Beijing, Yang also attended the oath-taking rally in London. In exchanges with the local staff, there are a lot of people are very worried and asked him, think in the end is not a global company? Lenovo is China not to withdraw?
The answer is very obvious, Lenovo can not return to the past, but Yang needs to make more more detailed explanation, of course, more importantly, practical action. From the present point of view, difficulties encountered in the cultural integration of the association, began to think of culture as the old main, to integrate different types of corporate culture. This is undoubtedly correct. Ultimately, the new Lenovo's culture is bound to be a absorbing, more open, more innovative, more attention to share, at the same time have a strong executive power of the "blue blood culture." Lenovo must be integrated along this path with resolute efforts, and can not return to copy the old culture to the way Lenovo; After all, it now faces competition and staff structure and business associations that have taken place during a very big change.
In fact, Yang was also conscious of past associations and cultural transformation. For example, he has been in the association to encourage Chinese and foreign employees within the multi-exchange, no matter who, when meeting as the presiding officer should note the difference between Chinese and Western cultures. If a foreigner, who was to have sense of place to speak Chinese.鍙︿竴鏂归潰浠栦篃榧撳姳涓浗浜哄ぇ鑳嗗湴璇村嚭鑷繁鐨勬兂娉曪紝鈥滄垜瑙夊緱鑰佸杩欑鏈夎瘽鐩磋鐨勫仛娉曟洿鍔犵瀛﹀拰鐞嗘?銆傛垜浠紦鍔辨湁闂灏辫嚜宸辫鍑烘潵锛屼竴瀹氳鐩存埅浜嗗綋锛岃繖灏辨槸鍥介檯鍖栫殑璇█锛屽鏋滀綘涓嶈灏变唬琛ㄤ綘鍚屾剰浜嗐?鈥?br />
銆??鏂囧寲铻嶅悎鐨勭粨鏋滀娇寰楄秺鏉ヨ秺澶氱殑鑱旀兂浜哄紑濮嬩互鑱屼笟缁忕悊浜虹殑蹇冩?鏉ョ湅寰呰嚜宸辩殑宸ヤ綔锛岃繖鍊掍笉鏄粈涔堝潖浜嬶紝鍥犱负涓?鎴愮啛鐨勮法鍥藉叕鍙哥‘瀹為渶瑕佷竴鎵归潪甯歌亴涓氱殑缁忕悊浜烘潵杩愪綔銆傝繖绉嶅績鎬佷篃浣垮緱寰堝鑰佽仈鎯充汉璁や负鈥滆仈鎯充笉鏄垜鐨勫鈥濓紝浠栦滑寮?瀵绘壘鏇村鐨勫彂灞曟満浼氾紝杩欎篃浣垮緱鏈?繎鍑犲勾鏉ヨ仈鎯虫湁缁忛獙鐨勯骞插憳宸ュ嚭鐜颁簡涓?畾绋嬪害鐨勬祦澶便?
銆??浣嗘槸锛岃仈鎯崇幇鍦ㄦ墍澶勭殑闄╂伓鐜浣垮緱鑱旀兂涓嶄粎浠呴渶瑕佽亴涓氱粡鐞嗕汉锛屽畠杩橀渶瑕佹壘鍥炲綋鍒濈殑鍒涗笟婵?儏锛屽洜涓烘棤璁烘槸寮?嫇鏂板叴甯傚満杩樻槸璁捐Idea浜у搧锛屽浜庤仈鎯虫潵璇撮兘鐩稿綋浜庨噸鏂板垱涓氥?
銆??鍘诲勾锛岃仈鎯抽泦鍥笉浠呰繘鍏ヤ簡涓栫晫500寮猴紝杩樺湪鍖椾含濂ヨ繍鐨勫ぇ鑸炲彴涓婂敖鎯呰〃鐜颁簡涓?暘锛岃繖涔熶娇寰楀緢澶氳仈鎯充汉浜х敓浜嗕竴绉嶁?鎴戜滑鏄竴瀹跺ぇ鍏徃鈥濈殑楠勫偛鑷弧鐨勬劅瑙夛紝琛ㄧ幇鍑烘潵灏辨槸鐬т笉璧风珵浜夊鎵嬨?涓嶆効鎰忎笅鍩哄眰鍋氳皟鐮斻?瀵规笭閬撶殑瑕佹眰鍙嶅簲杩熺紦绛変竴绯诲垪鐜拌薄锛岃繖灏嗚繘涓?渚佃殌鑱旀兂鐨勭珵浜夎兘鍔涖?
銆??瀵规锛岃礋璐ｅ紑鎷撴柊鍏村競鍦虹殑闄堢粛楣忎篃鏈夌潃娓呴啋鐨勮璇嗭細鈥滃墠涓ゅぉ鎴戝湪鍏徃鐨勮獡甯堝ぇ浼氫笂浠嬬粛浜嗘垬鐣ワ紝鍏朵腑涓?潯灏辨槸鎵撻?鍒涗笟鍥㈤槦锛岃繖鏄潪甯稿叧閿殑銆傛垜浠湪姣忎竴涓柊鍏村競鍦虹殑鍩虹閮藉緢钖勫急锛岃仈鎯崇殑鍝佺墝鍦ㄥ綋鍦颁篃涓嶉偅涔堢煡鍚嶏紝杩欐牱鐨勭姸鍐靛鏋滄病鏈夊垱涓氱簿绁炲拰鍒涗笟鍥㈤槦鏄笉鍙兘鏀瑰彉鐨勩?鍥犳锛屾垜浠湪涓浗鍔犱笂鏁翠釜鏂板叴甯傚満瑕佹墦閫犲垱涓氬洟闃熴?鎴戜滑鍏虫敞涓ょ偣锛氱涓?鑳藉婵?彂鍥㈤槦鍒涗笟锛岀浜屾垜浠彨鐪熸姄瀹炲共鍜屽姟瀹炵殑绮剧銆傚鏋滀綘涓嶈兘闈㈠鐜板疄锛屽垏瀹炲彲琛屽湴鎵惧埌瑙ｅ喅闂鐨勫姙娉曞苟涓?姝ュ湴寤鸿绔炰簤鍔涳紝浣犱笉鍙兘鏈夋湭鏉ャ?鎴戜滑鍙瀹炲共瀹讹紝涓嶈绌鸿皥瀹讹紝涓嶈鍙細鍋歳eview鐨勪汉锛岃?鏄湡姝ｅ共娲荤殑浜恒?鈥?br />
銆??鈥滆繕鏈夐潪甯搁潪甯稿叧閿殑涓?偣灏辨槸鍙橀潻绮剧锛屾櫘閫氬憳宸ヨ嚦灏戦渶瑕佹嫢鎶卞彉闈┿?鍠滄鍙橀潻銆傚浜庡叧閿殑棰嗗鏉ヨ锛屽垯瑕佽兘澶熷彂鍔ㄥ彉闈╋紝鍥犱负甯傚満鍦ㄥ揩閫熺殑鍙樺寲涔嬩腑锛屼綘涓嶈兘鑰佷互涓轰笁骞村墠杩欎箞鍋氳锛屼粖骞磋繖涔堝仛杩樿锛屾垜浠鍕囦簬鍙橀潻銆傗?瀵逛簬鍙橀潻锛岄檲缁嶉箯鐨勪綋浼氶娣便?
銆??鍦ㄨ繃鍘诲嚑骞寸殑鏃堕棿閲岋紝鏁翠釜PC琛屼笟鍙戠敓浜嗙炕澶╄鍦扮殑鍙樺寲锛屼簰鑱旂綉銆佺Щ鍔ㄩ?淇℃棩鏂版湀寮傜殑鍙戝睍浣垮緱PC鐨勫舰鎬併?鐢ㄩ?閮藉彂鐢熶簡寰堝ぇ鐨勫彉鍖栵紝杩涜?鏀瑰彉浜嗕紶缁熺殑钀ラ攢鏂瑰紡鍜屾笭閬撴牸灞??
銆??鍦ㄨ繃鍘诲嚑骞撮噷锛屾潹鍏冨簡鏇剧粡涓庤嫳鐗瑰皵銆佸井杞瓑涓婃父鍘傚晢鐨勯珮灞傛湁杩囧娆¤璁猴紝浠栬涓烘湭鏉ョ殑PC灏嗕細鏇村姞渚ч噸浜庢弧瓒虫秷璐硅?闇?眰鐨勯泦鎴愭?鍒涙柊锛岃?涓嶅啀鏄澶勭悊鍣ㄥ拰鎿嶄綔绯荤粺涓嶆柇鍗囩骇鐨勭函鎶?湳鍒涙柊銆?br />
銆??浜嬪疄璇佹槑浠栫殑鍒ゆ柇鏄鐨勩?涓婄綉鏈湪鍘诲勾鐨勬í绌哄嚭涓栧氨鍏呭垎璇存槑浜嗗嵆浣挎槸鍍忚嫳鐗瑰皵鍜屽井杞繖鏍风殑棰嗗鍨嬪巶鍟嗭紝濡備粖涔熷凡缁忔棤娉曞畬鍏ㄦ帉鎺ф暣涓狿C浜т笟閾剧殑婕旇繘姝ヤ紣浜嗭紝鑰岄偅浜涜兘澶熸晱閿愭妸鎻′綇娑堣垂鑰呴渶姹傜殑鍘傚晢锛屽嵆浣夸粬浠噰鐢ㄧ殑鏄畬鍏ㄦ垚鐔熺殑鈥滆?鈥濇妧鏈紝涓?牱鑳藉甯﹀姩琛屼笟鐨勫彂灞曟疆娴併?鎶?湳鐨勮繃搴︽垚鐔熶娇寰桺C琛屼笟鍗冲皢璧板悜娑呮锛屾湭鏉ョ殑棰嗗鍘傚晢灏嗘槸閭ｄ簺鑳藉鏈夋晥鏁村悎IT銆侀?淇°?娑堣垂鐢靛瓙銆佸獟浣撶瓑浼楀璧勬簮鐨勯泦鎴愬垱鏂板瀷浼佷笟锛屽氨鍍忓浠婄殑鑻规灉鍏徃涓?牱銆?br />
銆??鑰屼箣鍓嶅繖浜庢暣鍚堢殑鑱旀兂鏄剧劧杩樻病鏈夊姝ゅ仛濂藉噯澶囥?鍦ㄥ崕纭曘?瀹忕鎺ㄥ嚭涓婄綉鏈苟楂樻瓕鐚涜繘鐨勬椂鍊欙紝鑱旀兂鍗磋〃鐜板緱鏃犲姩浜庤》;鍦ㄦ埓灏斻?瀹忕浜夊厛鎭愬悗鍦版潃鍏ユ櫤鑳芥墜鏈哄競鍦猴紝瀵绘壘鏂拌摑娴风殑鏃跺?锛岃仈鎯冲嵈灏嗚嚜宸辩Н绱骞寸殑鎵嬫満涓氬姟鍓ョ鍑哄幓;鍦ㄦ儬鏅?杩囨敹璐璄DS杩涘啗鍒╂鼎鏇村姞涓板帤鐨処T鏈嶅姟甯傚満鐨勬椂鍊欙紝鑱旀兂杩樺彧鑳藉鎻愪緵鏈?熀鏈殑IT鍩虹璁炬柦鏈嶅姟;鍦ㄥ悓涓?勾鍒涗笟鐨勬埓灏斿紑濮嬩韩鍙楄繘鍐涙湇鍔″櫒甯︽潵鐨勯珮鍒╂鼎鐨勬椂鍊欙紝鑱旀兂鐨勬湇鍔″櫒涓氬姟鍗翠竴鐩翠笉瑙佽捣鑹测?鈥?br />
銆??IT琛屼笟鏄竴涓彉鍖栭潪甯稿墽鐑堢殑琛屼笟锛屾瘡涓?鐨勫彉闈╄繃鍚庯紝鎬绘湁涓?壒鏇剧粡鍙卞挙椋庝簯鐨勪紒涓氳杈圭紭鍖栵紝缁ц?琚競鍦烘窐姹?鑰屾寔缁垚鍔熺殑浼佷笟蹇呯劧鏄偅浜涘媷浜庡彉闈┿?鎷ユ姳鍙樺寲鐨勪紒涓氾紝褰撳勾鐨処BM灏卞潥鍐冲嚭鍞簡瀵瑰叾鏈潵鍙戝睍宸茬粡鏃犺冻杞婚噸鐨凱C涓氬姟锛屾垚鍔熻浆鍨嬩负杞欢鍜屾湇鍔″叕鍙搞?
銆??鍦ㄦ敹璐璉BM PC涔嬪墠锛岃仈鎯崇殑甯傚満灞?檺鍦ㄤ腑鍥斤紝渚濋潬鐙壒鐨勫弻妯″紡銆佸己澶х殑娓犻亾浣撶郴鍜屽搧鐗岃惀閿?兘鍔涳紝鑱旀兂鍦ㄤ腑鍥藉礇璧凤紝鎴愪负甯傚満鐨勮?澶с?濡備粖锛屽鏋滄垜浠珯鍦ㄥ叏鐞冪殑瑙嗚鏉ョ湅锛屾垚闀夸负璺ㄥ浗鍏徃鐨勮仈鎯冲凡缁忎笉鍐嶅叿澶囧湪涓浗鏃剁殑鐙壒绔炰簤浼樺娍浜嗭細瀹冪殑涓昏绔炰簤瀵规墜鎯犳櫘銆佹埓灏旀棤涓?緥澶栦篃閮芥槸閲囩敤浜嗗弻妯″紡锛屼粬浠湪鍏ㄧ悆鐨勬笭閬撲綋绯昏繙姣旇仈鎯虫洿涓哄己澶э紝浠栦滑鐨勫搧鐗岃惀閿?兘鍔涜繙姣旇仈鎯虫洿涓虹函鐔熲?鈥?br />
銆??濡備粖鐨勮仈鎯筹紝鎬庢牱鎵嶈兘鎵惧洖鑷繁鐨勭珵浜変紭鍔?濡傛灉寰?洿娣卞眰娆℃潵鐪嬭繖涓棶棰橈紝閭ｅ氨鏄仈鎯冲潥鎸佸骞寸殑鈥滆锤宸ユ妧鈥濆彂灞曟ā寮忔槸鍚﹀凡缁忚蛋鍒颁簡灏藉ご?濡備粖鐨勮仈鎯虫槸鍚﹁嚦灏戝簲璇ュ湪涓?簺鍏抽敭鐨勫簲鐢ㄦ妧鏈笂鍙栧緱绐佺牬?鑱旀兂鏄惁搴旇鍏峰蹇?鐨勯泦鎴愬垱鏂拌兘鍔?
銆??瀵逛簬璁拌?鐨勮繖涓?繛涓查棶棰橈紝鏉ㄥ厓搴嗘矇鎬濊壇涔咃紝鎵嶇紦缂撹閬擄細鈥滆繖鏄垜涓轰粈涔堝張鍥炲埌CEO浣嶇疆涓婄殑鍘熷洜涔嬩竴銆傛垜鐩镐俊鑱旀兂浼氬洖鍒板師鏉ラ偅鏍风殑鐘跺喌锛屾垜浠細瀵瑰競鍦哄弽搴斿緱鏇村姞鏁忛攼銆佹洿鍔犲揩閫熴?鎴戜滑浼氭妸鏈?柊鐨勬妧鏈?鏈?柊鐨勫姛鑳藉拰搴旂敤甯﹀埌甯傚満涓婇潰锛屼篃浼氬绔炰簤銆佸鍚庣鐨勫彉鍖栧弽搴旀渶蹇?銆傗?
銆??缁х画鍦ㄦ闈㈡垬鍦轰笂涓庡己澶х殑绔炰簤瀵规墜浠鏀讳篃璁稿苟涓嶆槸寰堝ソ鐨勫姙娉曘?瀹忕鍋疯娆ф床甯傚満寰楁墜銆佸崕纭曞?鍔〦ee PC鍋氬ぇ锛岃繖浜涘崕浜轰紒涓氭垚鍔熺殑鍏堜緥灏卞緢鍊煎緱鑱旀兂娣辨?銆?br />
銆??濡備粖锛岃仈鎯冲湪鍏ㄧ悆甯傚満涓婇?鎷╀簡瀵规墜浠浉瀵硅杽寮辩殑鏂板叴鍥藉浣滀负绐佺牬鍙ｏ紝杩欐棤鐤戞槸涓?釜姝ｇ‘鐨勯?鎷┿?鍑犲勾鍓嶏紝鍗庝负銆佷腑鍏翠篃姝ｆ槸娌跨潃杩欐潯閬撹矾杩涘啗娴峰锛屾渶缁堟尋杩涗簡娆х編涓绘祦甯傚満銆傗?鎴戜滑鐜板湪涔熸槸鍦ㄨ蛋浠栦滑鐨勯亾璺?鈥濇煶浼犲織璁や负銆?br />
銆??鑰屼骇鍝佸眰闈㈢殑绐佺牬灏遍渶瑕佽仈鎯冲叿澶囨洿楂樺眰娆＄殑闆嗘垚鍒涙柊鑳藉姏锛岃?涓嶄粎浠呭彧鏄湪澶栬璁捐绛夌‖浠跺眰闈㈢殑鍒涙柊锛屽綋鐒跺瑙傝璁＄殑鍒涙柊鑳藉姏涔熼潪甯搁噸瑕併?浠婂勾1鏈?9鏃ワ紝鑱旀兂浣庤皟鏀惰喘浜嗕綅浜庣編鍥借タ闆呭浘鐨勬秷璐规妧鏈叕鍙窼wichbox Labs,杩欐槸涓?鐢卞墠寰蒋鍏徃楂樼楹﹀厠灏斅锋柉娌冪壒鍒涚珛鐨勬妧鏈瀷鍏徃銆傚埌鐩墠涓烘锛岃仈鎯冲凡缁忔帹鍑轰簡鍙屽睆绗旇鏈數鑴戙?涓?綋鏈虹瓑鏇村叿鍒涙柊鎬х殑浜у搧銆傚彲浠ラ瑙佺殑鏄紝閫氳繃鏀惰喘涓?簺鍏峰鍒涙柊鑳藉姏鐨勬妧鏈叕鍙革紝鏈潵鑱旀兂杩樹細鎺ㄥ嚭鏇村棰犺鎬х殑浜у搧锛屼粠鑰屾敼鍙樼洰鍓嶇殑甯傚満鏍煎眬銆?br />
銆??鈥滄垜浠笉鑳藉婊¤冻浜庣幇鐘讹紝鎴戜滑闇?鍙樺寲銆傗?鏉ㄥ厓搴嗚銆備粬宸茬粡寮?琛屽姩浜嗐? -
銆??鏍忕洰涓绘寔锛氬惔鑼傛灄E-mail:wu_maolin@ccw.com.cn
銆??瀵硅瘽鏉ㄥ厓搴?br />
銆??璁拌?锛氬惉璇撮櫎浜嗕綘鍑轰换CEO涔嬪鑱旀兂杩樻湁鍒殑瑙ｅ喅鏂规锛屼綘鑷繁鏄?涔堣?铏戣繖涓棶棰樼殑?
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銆??鏉ㄥ厓搴嗭細鍙互璇撮厺閰夸簡4骞达紝浣嗘槸鍋氬喅绛栫殑杩囩▼灏辨槸杩?0澶╋紝鏈?悗鍦?鏈?5鏃ュ甯冦?鍏跺疄杩樺彲浠ユ洿鏃╁甯冿紝瀹屽叏鍙互鍦ㄦ垜灏变换CEO鐨勬椂鍊欏氨瀹ｅ竷锛屽洜涓鸿繖鏈潵灏辨槸鎴戣剳瀛愰噷闈㈡兂鐨勩?浣嗘槸鐢变簬杩樻湁寰堝鍐呴儴鐨勬矡閫氶渶瑕佸仛锛岃杈炬垚涓?嚧锛岃澶у璁や负杩欎釜鏂瑰悜鏄鐨勶紝璁╄繖绉嶄汉浜嬪畨鎺掓槸鎵?湁浜洪兘鍙互鎺ュ彈鐨勶紝杩欎釜杩囩▼鎴戜滑鑺变簡澶ф50澶╁乏鍙崇殑鏃堕棿銆?br />
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銆??鏉ㄥ厓搴嗭細鎴戜粠鏉ヤ笉璁や负鎴戜笉鍚彇涓嬪睘鐨勬剰瑙併?铏界劧鎴戜細鍋氬嚭寰堝揩閫熷拰鍧氬喅鐨勫喅绛栵紝浣嗘槸鍓嶆彁鏄垜瀵规墍鏈夌殑涓滆タ閮芥湁浜嗚В锛屾垜璁や负杩欎釜鍒ゆ柇鏄冻澶熷ソ鐨勶紝鑰岃繖涓垽鏂槸渚濊禆浜庡厖鍒嗗惉鍙栦笅灞炵殑鎰忚锛屽厖鍒嗙殑璁ㄨ銆傛垜璁や负涓?釜棰嗗浜哄簲璇ヨ鍋氬嚭蹇?鐨勫喅鏂紝鍧氬喅鏋滄柇鐨勫喅绛栥?浣嗘槸锛屼綘鐨勪俊鎭竴瀹氳鏄叏闈㈢殑锛屼綘鍋氬喅瀹氫笉鑳芥槸姝︽柇锛岃?鏄灉鏂? 鈻?br />
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